By the Nini's Choice Team · Updated November 2026
If you're hunting for Black Friday pet gifts under $20, you don't have to wait for a mystery doorbuster. Nini's Choice already prices most of our everyday and holiday gifts under $20, and our Holiday Sale takes an extra 15% off a selected set of pet gifts through December 1, 2026.
Prices below are regular prices as of November 2026 and may change. The 15% off applies automatically at checkout to items in the Holiday Sale, not to the whole store. Shipping options and costs are shown at checkout; see the FAQ.
How this sale works
- What's on sale: the products listed in the Holiday Sale collection, 15% off through December 1.
- What isn't: other active products, including our new Christmas apparel for cats and small dogs, the dog winter coat, the pet stocking, the Thanksgiving bandana, the plaid bandana/collar/bow-tie accessory, the snuffle ball, the treat puzzle and several travel pieces. Those items may still be under $20 at their regular price; they just don't get the extra 15%.
- The one regular price over $20 in the sale: the Snuffle Mat for Dogs is $22.90. With 15% off through December 1, it also comes in under $20. After December 1 it returns to its regular price unless we say otherwise.
Our products ship from overseas fulfillment partners, so this is a good week to order if you want a gift under the tree, but we don't promise a delivery date. Email hello@ninischoice.com before you order if timing is tight, and we'll tell you what we know.
Under $20 for holiday photos
All of these are in the Holiday Sale:
- Christmas Dog Tie — $8.90. A small, easy photo accessory.
- Dog Christmas Hat — $10.90. A plaid cap with earmuffs; use it for a few shots, then take it off.
- Reindeer Antlers for Dogs — $11.90. An adjustable reindeer headband.
- Christmas Pet Knitted Scarf — $14.90. A knitted Santa or reindeer scarf.
- Christmas Dog Bandana – Santa & Snowman Prints — $15.90. Santa and snowman holiday prints.
- Christmas Dog Rope Toy Set — $15.90. A cotton chew gift pack for the stocking, with supervised play.
For fit and photo-session tips, see How to Take Christmas Photos of Your Dog and Christmas Sweaters for Cats and Dogs. Shop the wider seasonal range, including items not in the sale, in the Holiday collection.
Under $20 for play and enrichment
- Suction Cup Cat Wand — $9.90, in the Holiday Sale. A suction-cup teaser for cats.
- Stuffing-Free Squeaky Dog Toy — $11.90 regular (not in the sale). A stuffing-free squeaky toy for dogs.
- Cat Toys Variety Pack — $16.90, in the Holiday Sale. A feather wand, mice and balls kit.
- Dog Puzzle Toy – Treat Dispensing Puzzle — $17.90 regular (not in the sale). A treat-dispensing puzzle; start easy and supervise.
- Snuffle Ball for Dogs — $18.90 regular (not in the sale). A snuffle ball for sniff-and-search play.
- Snuffle Mat for Dogs — $22.90 regular, in the Holiday Sale, so it falls under $20 through December 1. How to use one safely: Snuffle Mats for Dogs: What They Are and How to Use Them Safely.
More brain games live in Enrich & Play and Dog Enrichment Ideas at Home.
Under $20 for grooming, cleanup and everyday walks
These are some of the most practical gifts you can put under $20, and several are in the sale:
- Dog Clicker for Training — $8.90, in the Holiday Sale.
- Pet Dental Finger Brush — $9.90, in the Holiday Sale.
- Gingham Poop Bag Holder — $11.90 regular (not in the sale).
- Dog Bath Brush with Soap Dispenser — $12.90, in the Holiday Sale.
- Pet Laundry Hair Remover — $12.90, in the Holiday Sale. Pair it with How to Remove Dog Hair from Laundry if you're gifting it to a dog or cat parent.
- Dog Nail Clippers — $14.90, in the Holiday Sale.
- Self-Cleaning Slicker Brush — $15.90, in the Holiday Sale.
- Dog Treat Pouch — $15.90, in the Holiday Sale.
- Litter Mat for Cats — $19.90, in the Holiday Sale. A honeycomb mat for cat households.
A fuller list of owner-focused gifts, including a few travel pieces also under $20 at regular price, is in Practical Gifts for Dog Owners. For cats specifically, see Christmas Gifts for Cats and Cat Lovers. For stocking-size ideas, see Dog Stocking Stuffers Ideas.
How to shop this without second-guessing
- Start in the Holiday Sale if you want the 15% off.
- Match the gift to how the pet plays or to a job the owner does every week (brushing, laundry, scooping, walking).
- Measure before you buy clothes or neckwear, and read the size chart on the product page.
- Order sooner rather than later. We don't guarantee holiday arrival dates.
More ways to browse: Gift Guides.
FAQ: Black Friday pet gifts under $20
Is everything in the store 15% off?
No. Only the products in the Holiday Sale collection. Christmas apparel for cats and small dogs, the dog winter coat, and several other items are sold at their regular prices.
Do you have a separate Black Friday coupon code?
You don't need a code for this promotion. If an item is in the Holiday Sale, the 15% off should come off at checkout through December 1.
Will the snuffle mat stay under $20 after December 1?
Its regular price is $22.90. The under-$20 price depends on the 15% off sale, which is advertised through December 1. After that, use the price you see on the product page.
What is your refund policy if a gift is damaged or wrong?
Contact us within 30 days of delivery and we'll send a refund or a replacement. You don't need to return the item. Details are in the FAQ.
This article is for general information and isn't veterinary advice. If you think your pet has eaten something harmful, contact your veterinarian or a pet poison helpline right away. Questions about an order? Email us at hello@ninischoice.com or see our FAQ.